Tag Archives: ashcloud

The best thing to come out of an ash cloud

Written by Graham Robertson. Filed under Technology, Travel Media. Tagged , . View Comments.
volcano
The eruption of the Eyjafjallajokull volcano has put the travel industry of western Europe in a very difficult spot. No one could have seen a natural disaster like this coming and little could have been done to prepare for it. Most blog posts and news coverage I have seen so far have been somewhat negative, [...]

How airlines dealt with the ashcloud crisis through social media

Written by Graham Robertson. Filed under Industry musings, Social Media, Technology. Tagged , , . View Comments.
ashcloud
Shashank Nigam of simpliflying.com has put together a very informative presentation about the use of social media during the ashcloud crisis. Without a doubt, social media has proven itself to be powerful as a brand building tool, but also as a customer service channel that delivers results in real-time. I’d like to thank Shashank for allowing me use this on Project [...]

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