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Facebook advertising experiment with results
Is Facebook advertising becoming the new norm, does it work and how hard is it? I've had these questions knocking around in my head for a while, but this weekend I finally decided to get some answers. It seemed that the best way to test the usability and success of ...)
Be a good neighbor! Why social media marketing is not easy
As I write this post I am following the Twitter hashtag for the Eye For Travel Social Media Conference (#SMTRAVEL). After only a few hours of "Listening in" I have already come to a few conclusions and find myself doubting the viability of social media as a tool for the ...)
Social media attacks!
Two travel related stories are blowing out of proportion this week thanks to social media and the novelty, over-size megaphone it hands to anyone with a decent following. First up we had Kevin Smith, aka Silent Bob, being thrown off a flight by a Southwest Airline captain for safety risks arising ...)
Social media marketing - Missing the mark
It seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it's the failures we can learn the most from. In that spirit, I'd like to have a look ...)
Travelfish guidebook app review and interview with Stuart McDonald
It seems like every travel related business on the planet have jumped on the iPhone app bandwagon. A quick search of the iTunes store turns up pages of cheap (under 5 USD or free) apps that either serve a very specific purpose or don't seem to have one at all. Thankfully someone with vision ...Is Twitter making communication difficult?
As originally reported by Tnooz.com, Sabre Travel Network have started a new Twitter account, (@RedIsComing) to promote a yet to be described product or service that’s in the works. So far, the account hasn’t given away too much information, but has managed to get a fair amount of attention within the industry. Sabre have even [...]
How the Jetstar iPad IFE could add revenue opportunities
It’s been a big week for Jetstar, the Australian budget airline has announced they will be getting together with Bluebox Avionics and Stellar Inflight to create an iPad IFE for hire during flights (As reported on Tnooz), something that will be a first of its kind. With all this hype, a small piece of possibly [...]
Australian Tourism commercial causes extreme frustration
Tourism Australia have done it again. Their new tv commercial is generating a ton of talk, but not the kind they were hoping for. Australian marketing and advertising site Mumbrella posted an article about the new commercial with some quotes from the creators and within an hour the post had over fifty comments. Here are [...]
The Google and Kayak relationship flowchart
This morning I was attempting to explain some of the changes Google has made to its travel business and its direct effects on Kayak.com to a friend of mine. I drew a quick flow chart to add some visual punch to what I was rambling about and I thought some of the Project Wander readers [...]
Travelport- a mini social media case study
From time to time I like to do social media heath checks on larger organizations within the travel industry. I do this for a few reasons, but mainly I like to keep up with who’s doing what and who’s doing it well. An interesting back-and-forth on Twitter this week inspired me to do one of [...]
VisitPA use Foursquare to its full potential
A couple of months ago I wrote a post about Foursquare and how the travel industry could use it to their advantage. It has taken nearly five months, but a DMO has stepped up to the Foursquare plate in a major way. VisitPA, the DMO for Pennsylvania, have partnered with Foursquare to create three custom badges: [...]
Facebook advertising experiment with results
Is Facebook advertising becoming the new norm, does it work and how hard is it? I’ve had these questions knocking around in my head for a while, but this weekend I finally decided to get some answers. It seemed that the best way to test the usability and success of Facebook advertising was to run [...]
The best thing to come out of an ash cloud
The eruption of the Eyjafjallajokull volcano has put the travel industry of western Europe in a very difficult spot. No one could have seen a natural disaster like this coming and little could have been done to prepare for it. Most blog posts and news coverage I have seen so far have been somewhat negative, [...]
Project Wander Podcast Episode: 1
Subscribe! Episode 1- Stuart McDonald of TravelFish.org joins me for a discussion on the current state of the Bangkok crisis and its impact on tourism, Facebook privacy and the benefits of social media for travellers. Sites mentioned mentioned in the podcast: TravelFish.org Is the volcano erupting? Facebook Zero Detailed advice regarding Bangkok and Thailand for travellers [...]
Air Asia grab Facebook fans through clever marketing