Category Archives: Travel Media
Day of reckoning or start of renaissance, Google gets serious
Did you hear? Google bought ITA! Of course you heard, the entire travel industry has talked about nothing else since it happened. You might be wondering why I’m writing something about this now, so long after the fact. Well, I wanted to wait and come up with something original, not just a re-write of the [...]
Project Wander supports SimpliFlying Heroes
The last few posts on Project Wander have been a bit on the negative side, so I thought it might be a good time to talk about something that’s actually going right. Simpliflying.com, the highly acclaimed aviation branding and technology blog by Shashank Nigam, has impressed me again. Shashank has come up with the monthly [...]
Leaked photos – Travelport Universal Desktop
Just when I thought I might get some sleep, something amazing happened- one of my Twitter searches turned up pure gold! Don’t get too excited (Put down the pick-axe) this gold is only valuable if you’re in to leaked pictures of un-released GDS products. If that sounds like something you’re in to, READ ON! Ready [...]
Actually inspired by “Inspired by Iceland” campaign
Believe it or not, I was wrong. A couple of weeks ago I wrote a post called “The best thing to come out of an ashcloud” about a game by Miniclip.com, but I might have been a bit premature. DMO Visit Iceland along with the Icelandic government have created one of my favorite campaigns to [...]
TRAVELtech 2010 is coming…
While I was away last week on holiday, the list of speakers was released for TRAVELtech 2010. If you haven’t attended the Sydney based conference in the past, then this is your chance to experience an action-packed, not to be missed one day event. This years line-up looks like this: Justin Baird, Innovationist, Google Australia Shelley [...]
Air Asia grab Facebook fans through clever marketing
Last week I wrote a post about Facebook advertising becoming the new default for savvy marketers. Facebook allows you to advertise your site or fan page to users while the browse the site, but AirAsia (Indonesia) have turned that model around. As pointed out by Project Wander reader Stuart McDonald of Travelfish.org (@Travelfish), the airline [...]
Australian Tourism commercial causes extreme frustration
Tourism Australia have done it again. Their new tv commercial is generating a ton of talk, but not the kind they were hoping for. Australian marketing and advertising site Mumbrella posted an article about the new commercial with some quotes from the creators and within an hour the post had over fifty comments. Here are [...]
VisitPA use Foursquare to its full potential
A couple of months ago I wrote a post about Foursquare and how the travel industry could use it to their advantage. It has taken nearly five months, but a DMO has stepped up to the Foursquare plate in a major way. VisitPA, the DMO for Pennsylvania, have partnered with Foursquare to create three custom badges: [...]
The best thing to come out of an ash cloud
The eruption of the Eyjafjallajokull volcano has put the travel industry of western Europe in a very difficult spot. No one could have seen a natural disaster like this coming and little could have been done to prepare for it. Most blog posts and news coverage I have seen so far have been somewhat negative, [...]
Travel affiliate marketers- Be less annoying on Twitter in four steps