Category Archives: Technology
Your city needs a travel Tweetup
For newbies, the travel industry can be daunting. It seems like everyone already knows each other and if you don’t have the cash or the company backing to attend conferences, it can feel nearly impossible to get a foot in the door. Thankfully Sydney doesn’t have this problem, we’ve gone tribal. Sydney Travel Tribe, a [...]
Guest post on The Savvy Operator: Social Media Starter Kit
TheSavvyOperator.com, a blog dedicated to providing tour and activity operators with on-line marketing recommendations and tutorials, have given me the opportunity to write a post for their site as a guest author. If you are new to social media marketing or are still considering if it’s right for your business, I encourage you to head over and have [...]
How airlines dealt with the ashcloud crisis through social media
Shashank Nigam of simpliflying.com has put together a very informative presentation about the use of social media during the ashcloud crisis. Without a doubt, social media has proven itself to be powerful as a brand building tool, but also as a customer service channel that delivers results in real-time. I’d like to thank Shashank for allowing me use this on Project [...]
Sometimes less is more
Last weekend I was able to spend one day in Auckland visiting my wife who is there for work. Having only one day to spend in another country, I wanted to find the best tourism experience possible. I think its important to note that I was more concerned with fitting in as much as possible [...]
Be a good neighbor! Why social media marketing is not easy
As I write this post I am following the Twitter hashtag for the Eye For Travel Social Media Conference (#SMTRAVEL). After only a few hours of “Listening in” I have already come to a few conclusions and find myself doubting the viability of social media as a tool for the big brands in our industry [...]
Social media marketing – Missing the mark
It seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it’s the failures we can learn the most from. In that spirit, I’d like to have a look at Doritos viral video campaign [...]
Can Foursquare change travel marketing?
It’s probably obvious to those of you that read this blog that I am very interested in the changes social networks like Facebook and Twitter will have on the travel industry. Although Twitter and Facebok alone are extremely powerful tools, it’s really their integration with websites and apps (Travellr with Twitter for example) that give [...]
Hotel distribution and the Twitter effect
Last week a very interesting article by Shashank Nigam (Simpliflying) was featured on mashable.com outlining 5 ways hotels and airlines can drive revenue from social media. I am in complete agreement with Shashank, it’s time some of the more traditional travel businesses got on board with social media, it has become very clear this is [...]
Social media attacks!
Two travel related stories are blowing out of proportion this week thanks to social media and the novelty, over-size megaphone it hands to anyone with a decent following. First up we had Kevin Smith, aka Silent Bob, being thrown off a flight by a Southwest Airline captain for safety risks arising from his size. Kevin [...]
Brand hijacking- How Tourism Australia could have avoided it