Category Archives: Technology
Day of reckoning or start of renaissance, Google gets serious
Did you hear? Google bought ITA! Of course you heard, the entire travel industry has talked about nothing else since it happened. You might be wondering why I’m writing something about this now, so long after the fact. Well, I wanted to wait and come up with something original, not just a re-write of the [...]
Leaked photos – Travelport Universal Desktop
Just when I thought I might get some sleep, something amazing happened- one of my Twitter searches turned up pure gold! Don’t get too excited (Put down the pick-axe) this gold is only valuable if you’re in to leaked pictures of un-released GDS products. If that sounds like something you’re in to, READ ON! Ready [...]
Why social media will never catch on and more reasons to give it up
As I stated in Project Wander’s mission statement, I’m all about progression, reinvention and change within the travel industry. Seeing someone try something new is what gets me (and I’m hoping you as well) out of bed in the morning, but over the last few months I have noticed a trend while going through my [...]
Is Twitter making communication difficult?
As originally reported by Tnooz.com, Sabre Travel Network have started a new Twitter account, (@RedIsComing) to promote a yet to be described product or service that’s in the works. So far, the account hasn’t given away too much information, but has managed to get a fair amount of attention within the industry. Sabre have even [...]
How the Jetstar iPad IFE could add revenue opportunities
It’s been a big week for Jetstar, the Australian budget airline has announced they will be getting together with Bluebox Avionics and Stellar Inflight to create an iPad IFE for hire during flights (As reported on Tnooz), something that will be a first of its kind. With all this hype, a small piece of possibly [...]
Travelport- a mini social media case study
From time to time I like to do social media heath checks on larger organizations within the travel industry. I do this for a few reasons, but mainly I like to keep up with who’s doing what and who’s doing it well. An interesting back-and-forth on Twitter this week inspired me to do one of [...]
VisitPA use Foursquare to its full potential
A couple of months ago I wrote a post about Foursquare and how the travel industry could use it to their advantage. It has taken nearly five months, but a DMO has stepped up to the Foursquare plate in a major way. VisitPA, the DMO for Pennsylvania, have partnered with Foursquare to create three custom badges: [...]
Facebook advertising experiment with results
Is Facebook advertising becoming the new norm, does it work and how hard is it? I’ve had these questions knocking around in my head for a while, but this weekend I finally decided to get some answers. It seemed that the best way to test the usability and success of Facebook advertising was to run [...]
The best thing to come out of an ash cloud
The eruption of the Eyjafjallajokull volcano has put the travel industry of western Europe in a very difficult spot. No one could have seen a natural disaster like this coming and little could have been done to prepare for it. Most blog posts and news coverage I have seen so far have been somewhat negative, [...]
How to double your reach in 4 months – Partner with Google