Category Archives: Industry musings
Priceline excited about price, not social media
A couple of days ago, something shocking happened. I was following the Association of Travel Marketing Executives Conference (#atemconf) via Twitter and everything seemed fairly standard. Then Brett Keller, Priceline CMO, took the stage. Brett Keller created some serious controversy with comments that seemed to smack of the old-school. From social media to price vs. [...]
Is Twitter making communication difficult?
As originally reported by Tnooz.com, Sabre Travel Network have started a new Twitter account, (@RedIsComing) to promote a yet to be described product or service that’s in the works. So far, the account hasn’t given away too much information, but has managed to get a fair amount of attention within the industry. Sabre have even [...]
How the Jetstar iPad IFE could add revenue opportunities
It’s been a big week for Jetstar, the Australian budget airline has announced they will be getting together with Bluebox Avionics and Stellar Inflight to create an iPad IFE for hire during flights (As reported on Tnooz), something that will be a first of its kind. With all this hype, a small piece of possibly [...]
The Google and Kayak relationship flowchart
This morning I was attempting to explain some of the changes Google has made to its travel business and its direct effects on Kayak.com to a friend of mine. I drew a quick flow chart to add some visual punch to what I was rambling about and I thought some of the Project Wander readers [...]
Travelport- a mini social media case study
From time to time I like to do social media heath checks on larger organizations within the travel industry. I do this for a few reasons, but mainly I like to keep up with who’s doing what and who’s doing it well. An interesting back-and-forth on Twitter this week inspired me to do one of [...]
Australia builds Stonehenge replica – drawcard or tourist trap?
As a destination, Australia has some pretty strong draw cards. Beaches, beautiful cities and stunning landscapes tend to come to mind, but Twilight Beach, Western Australia would like to add pagan ritualistic landmarks to the list. The rotary club of Twilight Beach have shelled out $300 000 to purchase the stones it will need to [...]
Your city needs a travel Tweetup
For newbies, the travel industry can be daunting. It seems like everyone already knows each other and if you don’t have the cash or the company backing to attend conferences, it can feel nearly impossible to get a foot in the door. Thankfully Sydney doesn’t have this problem, we’ve gone tribal. Sydney Travel Tribe, a [...]
How the HST will affect Canadian tourism
Nothing gets people aggravated more than a new tax, if you don’t believe me, ask the government of British Columbia. Ever since I could remember, the province of British Columbia (BC) has had two taxes, the 7% PST (Provincial Sales Tax) and the 7% GST (Goods and Services Tax). Having two taxes was confusing for [...]
How airlines dealt with the ashcloud crisis through social media
Shashank Nigam of simpliflying.com has put together a very informative presentation about the use of social media during the ashcloud crisis. Without a doubt, social media has proven itself to be powerful as a brand building tool, but also as a customer service channel that delivers results in real-time. I’d like to thank Shashank for allowing me use this on Project [...]
How to double your reach in 4 months – Partner with Google