Author Archives: Graham Robertson
Is Twitter making communication difficult?
As originally reported by Tnooz.com, Sabre Travel Network have started a new Twitter account, (@RedIsComing) to promote a yet to be described product or service that’s in the works. So far, the account hasn’t given away too much information, but has managed to get a fair amount of attention within the industry. Sabre have even [...]
How the Jetstar iPad IFE could add revenue opportunities
It’s been a big week for Jetstar, the Australian budget airline has announced they will be getting together with Bluebox Avionics and Stellar Inflight to create an iPad IFE for hire during flights (As reported on Tnooz), something that will be a first of its kind. With all this hype, a small piece of possibly [...]
Australian Tourism commercial causes extreme frustration
Tourism Australia have done it again. Their new tv commercial is generating a ton of talk, but not the kind they were hoping for. Australian marketing and advertising site Mumbrella posted an article about the new commercial with some quotes from the creators and within an hour the post had over fifty comments. Here are [...]
The Google and Kayak relationship flowchart
This morning I was attempting to explain some of the changes Google has made to its travel business and its direct effects on Kayak.com to a friend of mine. I drew a quick flow chart to add some visual punch to what I was rambling about and I thought some of the Project Wander readers [...]
Travelport- a mini social media case study
From time to time I like to do social media heath checks on larger organizations within the travel industry. I do this for a few reasons, but mainly I like to keep up with who’s doing what and who’s doing it well. An interesting back-and-forth on Twitter this week inspired me to do one of [...]
VisitPA use Foursquare to its full potential
A couple of months ago I wrote a post about Foursquare and how the travel industry could use it to their advantage. It has taken nearly five months, but a DMO has stepped up to the Foursquare plate in a major way. VisitPA, the DMO for Pennsylvania, have partnered with Foursquare to create three custom badges: [...]
Facebook advertising experiment with results
Is Facebook advertising becoming the new norm, does it work and how hard is it? I’ve had these questions knocking around in my head for a while, but this weekend I finally decided to get some answers. It seemed that the best way to test the usability and success of Facebook advertising was to run [...]
The best thing to come out of an ash cloud
The eruption of the Eyjafjallajokull volcano has put the travel industry of western Europe in a very difficult spot. No one could have seen a natural disaster like this coming and little could have been done to prepare for it. Most blog posts and news coverage I have seen so far have been somewhat negative, [...]
Project Wander Podcast Episode: 1
Subscribe! Episode 1- Stuart McDonald of TravelFish.org joins me for a discussion on the current state of the Bangkok crisis and its impact on tourism, Facebook privacy and the benefits of social media for travellers. Sites mentioned mentioned in the podcast: TravelFish.org Is the volcano erupting? Facebook Zero Detailed advice regarding Bangkok and Thailand for travellers [...]
Air Asia grab Facebook fans through clever marketing