Monthly Archives: March 2010
Be a good neighbor! Why social media marketing is not easy
As I write this post I am following the Twitter hashtag for the Eye For Travel Social Media Conference (#SMTRAVEL). After only a few hours of “Listening in” I have already come to a few conclusions and find myself doubting the viability of social media as a tool for the big brands in our industry [...]
Social media marketing – Missing the mark
It seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it’s the failures we can learn the most from. In that spirit, I’d like to have a look at Doritos viral video campaign [...]
No Vacancy 2010, see you there!
This past year has been a bit crazy for everyone in travel, but even more so for the hoteliers. Bookings were down, prices fell through the floor and we have yet to see a full recovery. Luckily, those of us in Australia have the No Vacancy conference; a chance to meet travel industry professionals and [...]
Can Foursquare change travel marketing?
It’s probably obvious to those of you that read this blog that I am very interested in the changes social networks like Facebook and Twitter will have on the travel industry. Although Twitter and Facebok alone are extremely powerful tools, it’s really their integration with websites and apps (Travellr with Twitter for example) that give [...]
Sometimes less is more