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Facebook advertising experiment with results
Is Facebook advertising becoming the new norm, does it work and how hard is it? I've had these questions knocking around in my head for a while, but this weekend I finally decided to get some answers. It seemed that the best way to test the usability and success of ...)
Be a good neighbor! Why social media marketing is not easy
As I write this post I am following the Twitter hashtag for the Eye For Travel Social Media Conference (#SMTRAVEL). After only a few hours of "Listening in" I have already come to a few conclusions and find myself doubting the viability of social media as a tool for the ...)
Social media attacks!
Two travel related stories are blowing out of proportion this week thanks to social media and the novelty, over-size megaphone it hands to anyone with a decent following. First up we had Kevin Smith, aka Silent Bob, being thrown off a flight by a Southwest Airline captain for safety risks arising ...)
Social media marketing - Missing the mark
It seems social media marketing campaigns are either huge successes or a major flop. Although I love seeing these initiatives go forth in to the world and do wonderful things, I think it's the failures we can learn the most from. In that spirit, I'd like to have a look ...)
Travelfish guidebook app review and interview with Stuart McDonald
It seems like every travel related business on the planet have jumped on the iPhone app bandwagon. A quick search of the iTunes store turns up pages of cheap (under 5 USD or free) apps that either serve a very specific purpose or don't seem to have one at all. Thankfully someone with vision ...Flight Centre appoints Gregg Tilston to its highest social media position
Flight Centre has appointed it’s very first global Social Media Manager, Canadian based Gregg Tilston. Personally, I couldn’t think of a better person to spearhead such an ambitions position; Gregg has been engaging both consumers and business partners of Flight Centre via Twitter for quite some time now, and doing a fantastic job. As well [...]
Travel affiliate marketers- Be less annoying on Twitter in four steps
For some people, using Twitter is like breathing- we do it all day and couldn’t live without out. For others, it’s still new and uncharted territory; they’ve heard it’s a great way to engage their customers and have given it a try, but it’s still pretty confusing. While running searches for various travel related keywords [...]
Day of reckoning or start of renaissance, Google gets serious
Did you hear? Google bought ITA! Of course you heard, the entire travel industry has talked about nothing else since it happened. You might be wondering why I’m writing something about this now, so long after the fact. Well, I wanted to wait and come up with something original, not just a re-write of the [...]
Project Wander supports SimpliFlying Heroes
The last few posts on Project Wander have been a bit on the negative side, so I thought it might be a good time to talk about something that’s actually going right. Simpliflying.com, the highly acclaimed aviation branding and technology blog by Shashank Nigam, has impressed me again. Shashank has come up with the monthly [...]
Leaked photos – Travelport Universal Desktop
Just when I thought I might get some sleep, something amazing happened- one of my Twitter searches turned up pure gold! Don’t get too excited (Put down the pick-axe) this gold is only valuable if you’re in to leaked pictures of un-released GDS products. If that sounds like something you’re in to, READ ON! Ready [...]
Actually inspired by “Inspired by Iceland” campaign
Believe it or not, I was wrong. A couple of weeks ago I wrote a post called “The best thing to come out of an ashcloud” about a game by Miniclip.com, but I might have been a bit premature. DMO Visit Iceland along with the Icelandic government have created one of my favorite campaigns to [...]
Priceline excited about price, not social media
A couple of days ago, something shocking happened. I was following the Association of Travel Marketing Executives Conference (#atemconf) via Twitter and everything seemed fairly standard. Then Brett Keller, Priceline CMO, took the stage. Brett Keller created some serious controversy with comments that seemed to smack of the old-school. From social media to price vs. [...]
Why social media will never catch on and more reasons to give it up
As I stated in Project Wander’s mission statement, I’m all about progression, reinvention and change within the travel industry. Seeing someone try something new is what gets me (and I’m hoping you as well) out of bed in the morning, but over the last few months I have noticed a trend while going through my [...]
TRAVELtech 2010 is coming…
While I was away last week on holiday, the list of speakers was released for TRAVELtech 2010. If you haven’t attended the Sydney based conference in the past, then this is your chance to experience an action-packed, not to be missed one day event. This years line-up looks like this: Justin Baird, Innovationist, Google Australia Shelley [...]
How to double your reach in 4 months – Partner with Google